Video-Based Email Marketing Growing

One of our favorite Marketing websites shared this wonderful blog post about video based email marketing. We felt that we just had to share this with our friends and clients. When you’ve read this and are ready to talk, contact Dallas HD Films for your next video marketing project.

This study says, “Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council.”

Most marketers view video based-email marketing favorably: 52% say it is the wave of the future and 44% are intrigued by the opportunity (44%).

As to rank the most effective ways to deploy video with email marketing, marketers cite the following:

• Linking to a video landing page via video image or static weblink: 40%
• Video players embedded into the email message: 33%
• Linking to a video sharing website such as YouTube: 6%
• Using video .GIF files: 5%

About the data: The online survey was conducted from May 26 to June 27, 2010 among 200 professional marketers and marketing decision-makers. The survey distributed online to marketing professionals via Web Video Marketing Council and ExactTarget websites. ?