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Age of mobile transactions is here…

One in four Starbucks transactions are now done via mobile, according to Mashable. It has been less than a year since Starbucks unveiled its mobile application and 26 million transactions have already been done on iOS, Blackberry, and Android. The use of technology has finally come under the spotlight. Big companies are starting to adapt adapt to new technology, which means big returns in terms of marketing strategies. I remember when I purchased my 13.3 Macbook pro. The transaction was done via iPhone. It was fascinating and I came to realize that technology is really helping customers like...

The new & improved YouTube

A couple of weeks ago, YouTube finally underwent a makeover, allowing users to customize their own page/channel. This update was necessary because Facebook had just had it’s makeover and Twitter’s network had also been updated by adding new features. The new YouTube Analytics page has a new layout, a new color scheme, as well as new titles for reports and slick looking buttons (Harvard, 2011). This helps users to make their page vibrant and professional, allowing for more channel views. The real difference between YouTube Analytics is its divide between View Reports and Engagement...

iPad – the new age business device

From hybrid cars to robots to smartphones, technology has been at the forefront of human development for years. What was doodled in inventor’s notebooks, dreamt of by investors has come alive. The iPad, the world’s most popular tablet, has given today’s-generation a glimpse of what future will hold. This portable tablet can do pretty much anything. We can call it a ‘mini mac’ as it functions like one.The iPad is being deployed in a variety of functions by business professionals, students, and even amateurs. It can be used for taking notes, reading books online and articles,...

Video Testimonial – New Age Marketing

From blogging to tweeting to banner ads, marketing has entered a new dimension in recent times. With the evolution of technology, video marketing has also undergone a transformation. And this could bring in some additional profits for your business. Video marketing has become increasingly popular because it includes “human” elements like facial expressions and vocals. These allow for viewers to connect personally with the product or service offered by a company. But there is one particular aspect of video marketing that can give you an edge over other companies and that is video testimony...

Socialnomics 3.0

One of our favorite web video series has become very popular these days under the name ‘Socialnomics’. Socialnomics as founded by Erik Qualman with the intent of providing short social stories, statistics, studies and surprises. We wanted to share the latest version of the video with our fans & followers. This video hits some very important facts and we’ve highlighted three below that we like the most: In 10 years, over 40% of the Fortune 500 will no longer be here (Are you a start-up? If so, your brand could become the new Fortune 500). Facebook tops Google for...

2011 USA National Sports Tournament (NST)

Hit the play button on the “workout” mix from your ipod, put on your sporting gear, and smother on some sunscreen. Do you have what it takes to compete with the nations finest Ismaili athletes? 900 people said yes. This weekend, Texas welcomed the nation’s most talented Ismaili athletes and coaches—both young and old— from all over the country to compete at the 2011 USA National Sports Tournament. As the official video team for the event, we got to capture the festivities through the lens of our cameras. During the opening ceremonies on Friday, a crowd of about 4,000 spectators...

H&M Grand Opening at North Park Mall – Dallas, Texas

H&M (Hennes & Mauritz) appeals to shoppers looking for forward fashions on the cheap, but the Swedish department store cultivates that coolness with the planning and passion of a championship high school cheerleading squad. Its first permanent Texas store opened on Thursday August 18, 2011 at NorthPark Mall. Below, we will share some of the details of the parent company and the future plans of H&M in Texas according to an article published by DallasNews.com. At the grand opening, H&M give away scratch-off coupons valued from $10 to $500 and the Dallas Cowboy Cheerleaders were...

The Porsche World Roadshow @ Texas Motor Speedway

Texas Motor Speedway – “The Great American Speedway” – is one of America’s premiere race tracks. With a 1.5 oval and 24-degree banking turns, the speedway currently plays hosts to two races each in the NASCAR Sprint Cup Series, Nationwide Series and Camping World Truck Series, and one in the IZOD IndyCar Series. The Porsche World Roadshow program which includes two distinct experiences: Performance Course and Everyday Test Drive was held at the Texas Motor Speedway and sponsored in part by Park Place Dealerships. Hope you enjoy this video as much as we enjoyed filming...

Expected Changes in B2B Marketing Budgets for 2011

I recently read a great article on how 900 Business to Business (B2B) marketers expected their marketing budgets to change for 2011. Below is a chart from this research and as you can see websites including Search Engine Optimization (SEO), Social Media, and virtual events topped off the list. Now, I began thinking to myself, what are some of the best ways to drive and keep traffic on your website and I realized the answer is in our product offering : Video. We’ve had done case studies with clients who have used video for either marketing or promotional purposes and how they have reap...

Video-Based Email Marketing Growing

One of our favorite Marketing websites shared this wonderful blog post about video based email marketing. We felt that we just had to share this with our friends and clients. When you’ve read this and are ready to talk, contact Dallas HD Films for your next video marketing project. This study says, “Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council.” Most marketers view...