The newly formed NTBA understands that its strength is its membership. The directors work extremely hard to bring benefits and savings to the members.

The video below truly demonstrates the hard work by the leadership team of the organization for its membership. Take a look for yourself at the event film from this year’s business expo held at the Irving Convention Center. You’re see they had a trade show, education seminars, and a networking opportunity not likely to be found anywhere else.

I remember when I purchased my 13.3 Macbook pro. The transaction was done via iPhone. It was fascinating and I came to realize that technology is really helping customers like us to shop for products in a time saving, efficient manner.. We don’t have to wait for our purchases any more—at least at the apple store—because there are sales representatives holding those cool iPhones to get help you complete the transaction right away.

According to Mashable, When a question was asked to Brotman, SVP and general manager of Starbucks, why mobile payments seems to have caught on at Starbucks, he replied, “it’s faster, easier way to pay.”

But technological innovation isn’t only limited to Starbucks and Apple. Soon, other companies will begin using alternative methods to bring in potential clients and to make it easier for existing customers to purchase their products. You, too, can do the same.

With all the buzz around mobile transactions and mobile websites, don’t forget that video content can be incorporated in the mix of this to help convince your customers about purchasing the products and services that you’re selling. We have already had a few clients commission us to produce videos for their business’ mobile website, so think about how you can use this to your competitive advantage.

The new YouTube Analytics page has a new layout, a new color scheme, as well as new titles for reports and slick looking buttons (Harvard, 2011). This helps users to make their page vibrant and professional, allowing for more channel views. The real difference between YouTube Analytics is its divide between View Reports and Engagement Reports. Engagement Reports analyze the Subscriber and Like/Dislike breakdown of your entire video catalogue.

View reports and engagement reports are highly advantageous in that they can factor in Traffic sources of your video content with the most engagement, what Playback Locations are generating the most Shares, and what nationalities, age groups and genders are more prone to Subscribing to the video content you have to offer (I don’t know what this means, so I can’t rephrase it, but please ask the writer to make this more clear. it’s really hard to follow, especially for people who don’t have any experience with YouTube technicalities).

In conclusion, the new YouTube model looks very effective and prismatic. The ease of Views and Engagement information integration, simple platform navigation makes YouTube Analytics exclusive.

Now the only question that remains is: Is your business already utilizing the power of YouTube and if not, Why? If the answer to this is, we don’t have the right content to showcase, then there’s a simple solution to this. We can definitely help resolve this problem!

Sources: Social Media Today

But the iPad has one more integral function—it can be used to market your company’s brand through the use of identity films. In short, Identity Films allow your customers, partners, and vendors to view and understand your business story. Many say it’s your hardest working employee because its available 365 days a year, 24 hours a day on your company’s website, selling your products or services – most importantly, why someone should do business with your brand. Now, once you’ve produced this film, you can load it on your smart phone, your iPad and take it with you to any networking function, any sales consultation, any where you go.

In the business world, specifically, iPad is the best and convenient portable device to have. In most workplaces, individuals at least two computers to work on projects. The technology equipment required may also vary among different career fields. What if you decide to buy more equipment? When looking to save costs, the iPad can come handy. If the additional equipment is not an absolute necessity, go for something functional, handy, and economically affordable.

I use a iPad at work, and it works as well as my Mac computer. If you ever see as at a client site, or at a function – you’ll notice we have our iPad with us preloaded with all the films that showcase our work. So, if you are looking for an external device, which is portable, fast, convenient, designed-well, then the iPad is your solution. And, if you’re looking for a talented team to produce your visual content, Dallas HD Films is your answer.

Jaguar hosted an event in Dallas with a partnership with Park Place Dealerships and our team from Dallas HD Films was there to capture it. Drivers’ learned that every one of their vehicles reflects Jaguar’s commitment to four key values: Style, Performance, Technology and Refinement.

Professional drivers introduced fans to driving terminology and techniques. They explored Jaguar’s most advanced automotive technologies and discovered the luxury touches that make the vehicles a delight for the senses. And best of all, drivers got to put all this knowledge into practice behind the wheel on both street and closed drive courses. Source: http://www.rsvpjaguar.com

Park Place Dealerships – a brand that is renown in Texas for its luxury car dealerships and world-class service; a dealership that prides itself as experts in excellence. Here at Dallas HD Films, we’ve had the opportunity of working with this brand for the past few years producing marketing and identify films for their dealerships.

Today we want to share with you a film for their Premier dealership highlighting three brands: Bentley, Rolls-Royce, and Maserati.

Bentley has set a high bar for automotive excellence by custom-building the world’s finest automobiles. In keeping with this tradition, Park Place has created a dealership that caters exclusively to Bentley drivers across the Dallas/Fort Worth Metroplex. In fact, they are the area’s only authorized Bentley dealer – all the more reason why they take our commitment to Bentley-caliber service very seriously.

Rolls-Royce drivers demand nothing less than the best, both from their vehicle and from their dealership. As the only authorized dealer of new and pre-owned Rolls-Royce vehicles in the Dallas/Fort Worth Metroplex, Park Place takes its commitment to Rolls-Royce-caliber service very seriously.

Last but not least, the rich racing heritage and state-of-the-art Italian design of Maserati have found their ideal home in the Dallas/Fort Worth Metroplex at Park Place. As the premier source for new and pre-owned Maserati vehicles in North Texas, they take our commitment to providing true Maserati-caliber service very seriously.

At Park Place Premiere dealership, you’ll discover a tradition of excellence spanning over 20 years. It starts with their experienced and highly trained sales associates, who will give you all the expert advice and personal attention you deserve. And it continues with our commitment to superior repair work, with certified technicians using the latest in high-tech service equipment, ensuring that you always receive the best, most reliable service possible.

Where better to experience the first name in luxury than the first name in Dallas luxury dealerships: Park Place.

*Reference Source: ParkPlaceTexas.com

It’s not your typical fashion show. See it for yourself.

Stanley korshak hosted the ERMENEGILDO ZEGNA Fashion Show on September 15th and we were there to film the event. Here’s some information from Quintessentially Korshak’s blog about the event.

The men’s fashion world was in full force at Stanley Korshak last Thursday night for a celebration of fashion and art featuring Ermenegildo Zegna and the Christopher Martin Gallery.

Guests enjoyed appetizers and cocktails as well as a fashion show featuring some of our favorite male models!

Click play above to see a quick clip of the runway show and meet our special guests, Ermenegildo Zegna’s North America CEO Robert Aldrich and Sales SVP Paolo Vaccari.

And this could bring in some additional profits for your business.

Video marketing has become increasingly popular because it includes “human” elements like facial expressions and vocals. These allow for viewers to connect personally with the product or service offered by a company.

But there is one particular aspect of video marketing that can give you an edge over other companies and that is video testimony of your product or service.

Video testimonials market from a consumer’s point of view, introducing real people with real experiences. Therefore, they are far more persuasive than the average advertisement you see on the TV.

Dr. Robert B. Cialdini, author of a popular book on persuasion and marketing Influence: The Psychology of Persuasion, lists the six most powerful tools for marketing in today’s business world.

He cites social proof as one of these tools, stating that people are more likely to do things they see other people are doing.

In other words, consumers are more likely to listen to a recommendation from someone who has used a product or service as opposed to advertisements provided directly from a company, because they find more truth in the content.

Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

Ninety percent of consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online.

Even corporations like Tylenol, Walmart, IBM and Cisco have used testimonial videos to market their products because they help build credibility and allow clients to implore the benefits of doing business with the company.

While well-established corporations use this marketing strategy to maintain their large consumer base, start-up companies are using it to enter their targeted clients’ phone-books. Video testimonials can be used by any company – big or small. Here’s an example of a very well done video testimonial.

Are you a non-profit organization? Listen up, this marketing tool is useful for you too! Individuals involved with nonprofit organizations often do not get to experience the direct effects of their work, but by including real testimonials from individuals who benefit from your organization, you can add that needed “human” touch and gain valuable support from donors and volunteers. Popular campaigns like the RED Campaign and the One Campaign have repeatedly used testimonial videos to spread the word about their work, and so can you.

Looking for ways to expand your business or organization? All you need is a batch of happy clients and your testimonial video could be the right ingredient for your next sale. Want to know how? Call our studio today to speak with us about how we can help you.

Socialnomics as founded by Erik Qualman with the intent of providing short social stories, statistics, studies and surprises.

We wanted to share the latest version of the video with our fans & followers. This video hits some very important facts and we’ve highlighted three below that we like the most:

• In 10 years, over 40% of the Fortune 500 will no longer be here (Are you a start-up? If so, your brand could become the new Fortune 500).
• Facebook tops Google for weekly traffic in the U.S. (How much time do you spend promoting your products and services on facebook?)
• Youtube is the second largest search engine in the world. (Does your business have a Youtube page? Videos are quickly becoming the best way to communicate messages to your customers).

View the video for yourself and feel free to share it with others.